Some of our stories

Venture high into the misty mountains of Lao Cai Province, far from the tourist bustle of Sapa, and you will discover Bac Ha, often called the “White Plateau”. Here, amidst the vibrant ethnic markets and rugged landscapes, lies a cultural treasure distilled into a single, potent drink: Rượu Ngô Bản Phố (Ban Pho Corn Wine) .

Nestled in the mountains of Lào Cai Province, Bắc Hà Sunday Market is one of Northern Vietnam’s most colorful and culturally rich destinations. Every Sunday morning, the quiet town of Bắc Hà transforms into a lively cultural festival, drawing ethnic communities from surrounding villages - and curious travelers from across the world.

In Ta Phin Village, about 10 kilometers from Sapa town, the Red Dao people have preserved a remarkable traditional practice for centuries — the herbal bath. More than a soothing ritual, it is a complete natural therapy rooted in generations of empirical knowledge and a deep connection with the forest.

Tucked away deep in the mountains of Bat Xat District , about 40 kilometers from Sapa , lies one of the most spectacular yet little-known natural wonders of northern Vietnam - Dragon Waterfall (Thác Rồng). Named for the way its water cascades down the cliffs like a white dragon soaring through the clouds, this remote site captures the raw, untouched beauty of the Northwest highlands.

When you think of Sapa, images of mist-covered mountains, cascading rice terraces, and colorful hill-tribe markets likely come to mind. But beyond the sweeping landscapes lies a quieter, more contemplative experience — one that invites you to pause, listen, and truly understand the soul of this mountain town. Welcome to Sapa Museum, where the region’s history and culture are carefully preserved in the heart of the highlands.

R ecently, the global travel community celebrated Vietnam as it secured the 4th spot in the prestigious Condé Nast Traveller' s Readers' Choice Awards for the World’s Best Food Countries. This isn't just a trophy; it’s a confirmation of what locals have known for generations: Vietnamese cuisine is an art form.




